Feedback from websites
The comments and opinions left through Informal channels can hurt a company the most.
Before the emergence of the internet it we knew that a dissatisfied customer would tell on average 9 people about their experience.
Strangely, only 4% of unhappy customers actually tell the organisation themselves.
Now with the creation of review sites, blogs and forums the number of people we tell about a bad experience has increased significantly. There are over 10 million people using blogs online with a recent independent survey revealing that 83 percent of consumers use online product reviews to make purchases.
With 1 in 4 people reviewing your product online before deciding whether to purchase, can you really afford to ignore what they are saying about you?
The Aggregator
The Aggregator is technology that we have developed to search millions of websites, blogs and forums to find the feedback that’s important to your organisation.
The technology may be intelligent but the way it works is simple. You provide it with a set of requirements such as:
- Company name
- Keywords and phrases
- Product or brand name
And the Aggregator searches the web for results. The results are then analysed and scored by our award winning Sentiment Engine and displayed in our easy to understand and informative dashboard.
